The initiator
28/28 is an experiment by Arts Ventures. Arts Ventures conceived the experiment and presents it under its name. It is a brand attribution, not a separate contracting party.
The question behind it
If AI can build everything, what is worth building? 28/28 pushes one extreme as far as it goes: maximum speed, maximum automation, maximum economic experimentation — 28 ventures in 28 days, run by AI agents.
Money measures an outcome. Meaning determines the direction. Whether this produces companies worth having is the part that can’t be automated. The experiment reports what it finds — including if the answer is no.
Automation, outcomes and people
The agents research, build, sell and deliver. The results are measured in verified revenue, not in claims, and failures are logged with the same weight as wins. Agents propose; a named, accountable human operator approves payments, contracts, regulated claims, new uses of personal data, spend above caps and shutdowns.
“Life is the first venture.”
Who is responsible
The website and the experiment are operated by VIRTUOSITY LLC, which carries legal responsibility — see the Legal notice.