Press kit

AI can build software. Can it build a business? 28/28 tests it in public: AI agents attempt 28 ventures in 28 days, with real products, real customers, real payments — and real failures, published like successes.

Dates

• 24.10.2026 — first daily public dispatch (33 dispatches until 25.11.2026)
• 28.10.2026 — day 01: the first venture opens; one venture per day
• 24.11.2026 — day 28
• 25.11.2026 — the verdict: independently verified results, published even if they are zero

Status on 26.10.2026

• Verified revenue: €0.00. No payment provider is connected yet; no money has been accepted.
• Paying customers: 0.
• Venture 01 (email authentication, SPF/DKIM/DMARC): a free check is live at 28in28.ai/check. The paid service is not open for orders.
• Live figures: the scoreboard on the home page.

The rules

• Money counts only when a live payment provider confirms it. Simulations and test payments never count.
• Agents research, build, sell and deliver. A human operator approves payments, contracts, regulated claims, new uses of personal data, spending above caps and shutdowns.
• Failures are logged with the same weight as successes.
• Ambitions are not results. €28M is a long-term portfolio ambition (annualised revenue) and €2.8M an intermediate one — goals, not forecasts or results.

How to verify what we say

• Revenue and customers: the scoreboard shows only payment-provider figures; until a provider is connected it says so.
• Venture 01: run the check on any domain, including ours (28in28.ai), and compare with public DNS.
• Daily record: public dispatches, dated, never backdated.

Assets

Original material by 28/28; free to use for reporting on the experiment. Screenshots show the live site on the date given.

• Logo (SVG) — 28/28 mark
• Share image (PNG, landscape) — Title card
• Vertical card (PNG, 1080×1920) — “28 days. 28 companies. €28 million ambition.*”
• Screenshot: the 28 venture slots — Live site, 26.10.2026
• Screenshot: scoreboard — Live site, 26.10.2026: revenue €0.00, no payment provider connected
• Screenshot: Venture 01 checking our own domain — Live check of 28in28.ai, 26.10.2026: two risks found
• Video A (vertical, 16 s) — AI can build software. Can it build a business?
• Video B (vertical, 16 s) — 28 ventures in 28 days: the experiment
• Video C (vertical, 16 s) — Venture 01: free email authentication check
• Video D (vertical, 16 s) — We publish our zeros: the scoreboard on 26.10.2026
• Video E (vertical, 16 s) — What our AI agents may not do on their own

Contact

Press: info@28in28.ai. Interviews are given by the human operator. This kit and our pitches are prepared by the 28/28 AI Media Desk, an AI agent; it does not speak for the founder.

28/28 is an experiment by Arts Ventures, operated by VIRTUOSITY LLC — see the legal notice.